At ICEWAVE, we are committed to responsible and sustainable marketing practices in compliance with the policies and regulations designated for the tobacco industry, based on the Framework Convention on Tobacco Control (FCTC) established by the World Health Organization (WHO). We have also established an Internal Control Department to monitor our product marketing and sales activities, ensuring they are conducted in accordance with our marketing policies and enhancing their effectiveness.
At ICEWAVE, we believe in providing adult consumers with transparent and clear information about our products' characteristics and usage directions, while also diversifying our product portfolio. We comply with regulations by indicating product information, warning texts, and images on all products for both domestic and overseas sales, and prevent marketing that may cause consumer misunderstanding. Furthermore, we strive to build trust with our customers by communicating through various channels, such as customer service centers and our company website, and by securing basic consumer rights.
At ICEWAVE, we exclusively target adult consumers and take measures to prevent minors from accessing our products. To discourage smoking among minors, we conduct an annual Teenage Smoking Prevention Campaign. Additionally, we are committed to reducing the smoking rate among minors by requiring identification for the Teenage Smoking Prevention Campaign when purchasing cigarettes in retail stores.
We support the establishment of balanced and reasonable marketing regulations by regulatory authorities, as the tobacco industry has various interests in tobacco farm protection, exports, taxation, employment, and distribution. At the same time, we actively collaborate with external institutions to develop a sound distribution and marketing structure, including preventive regulatory activities against illegal tobacco products. It is important to balance the interests of all parties involved and ensure that policies are fair and reasonable.